In order for your ad to not show up in Facebook’s view, your content must be high quality, and identical to the services and products you are being promoted. Not just anyone with a few dollars can run an advertising campaign on social media platforms.
More specifically, Facebook may ban your ads for the following purposes:
Use of Facebook Brand Attributes. Ads that include the Facebook brand name or related assets should not represent the Facebook brand in a way that makes it the most distinctive or prominent element of the content. It is always best to use a capital “F” when writing the Facebook mark.
Fake and misinformation. In recent years, the platform has made investments in stronger fact-checking with the help of third-party editors, so spreading false statements can result in a long-term blacklisting.
Poor quality writing. If your ads and content have grammar errors, use too many capital letters, misuse punctuation, and are generally not very well-written, these creatives can be banned. There is also a 20% rule for per-image ads: text should not take up more than 20% of the image surface.
Use of restricted words. When reviewing ads, Facebook’s AI checks content for certain terms and phrases associated with prohibited business and will often reject ads that include them, even if the ad doesn’t actually violate any policies. Keywords such as “fat loss,” “mortgages,” “payday loans,” “anti-aging,” “marijuana” and other words that seem to touch on sensible and potentially controversial subjects will be flagged. The same goes for any content that over promises and over delivers or seems overly salesy or even misleading.
Use of personal characteristics. It may come as a shock, but the use of personal attributes is forbidden by Facebook. This means that your ad cannot include any statements that start with or include the word “you,” or appeals based on a person’s ethnic origin, religion, beliefs, age, gender identity or other personality traits.