Quite the exciting question, and often asked. It is true that, for beginners, the ad manager is enough, or is it? It is only a matter of time before the beginners realize that they’re making the right decisions, but something just isn’t right… Well, that’s your first step toward an expert path. 

The data gathered by Facebook through pixel and displayed on your dashboard can be somewhat faulty at times but also not enough if you want to grow your business. Keep in mind that, if you’re not growing, then you’re shrinking. 

Tracking solutions gather more data through additional tracking cookies and other ways in order to provide more insight into the population visiting your store or interacting with your ads. The more you know, the better you act, right?